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Frameworks

A framework for every problem we solve.

Every system we use, what it does, where it plugs in, and who we borrowed from.

Where they come from

We wrote down what worked.

Every founder we meet is stuck on a problem that someone has already solved. Not in theory: on the shop floor, in the proposal, at month-end.

Kamran Zahid has spent 23+ years in that work, with 100+ companies and 10,500+ students. When something worked, he and his team wrote it down as a framework. When something failed, they wrote that down too.

Those notes became the operating systems, frameworks and models below. Most are our own: 30 of the 38 listed were built from hands-on client work. 8 are adapted from the world’s best practice, and each of those names its source on its row.

So when you ask how we would fix something, the honest answer is usually the same: there is a framework for this too (as always ๐Ÿ˜Š).

Whatever we get right was given to us to get right. Fa Lillฤhiโ€™l-แธคamd.

The one behind the rest

There is a framework for this too.

R = I ร— EResults = Intention ร— Effort

Founders chase revenue. Revenue is just 1 result among many, and it is not the part you control. The Intention ร— Effort Modelโ„ข names the 2 things that are yours, and shows that they multiply: if either one is near zero, the result is near zero.

Results are most likely to follow if the process is followed properly, with good intention and best effort.

Operating systems

Operating systems that do 1 job well.

Each one owns a part of the work, and hands its output to the next.

13+ operating systems

Number Name Building blocks What it does Where we use it
1 321 Leap OSโ„ข120The foundation. It sets up how the company is built, then walks it through Setup, 3. Pilot, 2. Standardize and 1. Optimize.The Systems Leap programme, stages 1 to 4. The programme โ†’Works with: UpLeap OS, Graduation Threshold Framework
2 Brand Intelligence OSโ„ข11Watches your brand, your market and your competitors, and flags when the ground moves.Quarterly brand health reviews.Works with: Brandlee OS, Narrativelee OS
3 Brandlee OSโ„ข35Builds the brand from the founder's own story: positioning, voice and design that sound like you.Brand and positioning work, before offers and content are built.Works with: Brand Intelligence OS, Digital Operations OS
4 Client Delivery OSโ„ข (CDE) In build20Runs the whole service in 1 repeatable path, from first intake to evidence that the work landed.How a LeapCode OSโ„ข engagement is delivered. Services โ†’Works with: Shariah Audit Framework, Tool Mastery & Rollout OS
5 Course Engine OSโ„ขAdapted. Its lesson design draws on Bloom, Gagnรฉ, Backward Design, Cognitive Load Theory and Mastery Learning.โ€“Turns what your best people know into courses and training your team can take.Training and course material.Works with: Wisdom Engine OS, Narrativelee OS
6 Digital Operations OSโ„ข20Plans your tools, systems and written procedures, so the digital side of the company runs by routine.Technology Unit work. Technology Unit โ†’Works with: Brandlee OS, Narrativelee OS
7 Million Dollar Leap OSโ„ข (MDL OS)48Shapes an offer, the funnel and the first sale, so a customer can say yes to something clear.Offer and funnel work, with the price checked by Pricing OS. Revenue Generation Pricing โ†’Works with: Brandlee OS, Narrativelee OS
8 Narrativelee OSโ„ข (NRL OS)120Turns your story into content that is planned, written and reused, so marketing does not wait on 1 person's energy.Content and distribution work. Its output feeds the weekly sprint plan.Works with: Digital Operations OS, Brandlee OS
9 PMO Operating Systemโ„ข (PMO OS)22Turns plans into weekly sprints with named owners, so work lands instead of sitting in meetings.Sprint planning and tracking on every engagement. Sprints โ†’Works with: Brand Intelligence OS, Course Engine OS
10 Pricing OSโ„ข26Sets a price from what customers will pay and how they value the result, then tests it against 5 ethical gates.Pricing work, including our own price list. Revenue Generation Pricing โ†’Works with: Brandlee OS, Million Dollar Leap OS
11 Tool Mastery & Rollout OSโ„ข42Picks the right tool for a job and rolls it out in steps your team can follow.Technology Unit work, when a new tool arrives. Technology Unit โ†’Works with: Tool Instance Design Framework, Digital Operations OS
12 UpLeap OSโ„ข (Scale Operating System)Adapted. Draws on operators including Hormozi, Tzuo, Campbell, Balfour and Hoffman.47Takes a company that already runs on systems and grows it on 4 fronts: revenue, distribution, team and brand.Stage 5 of the programme, UpLeap (Scale). The programme โ†’Works with: Brandlee OS, 321 Leap OS
13 Wisdom Engine OSโ„ข16Reads books, notes and your own know-how and turns them into frameworks other people can use.Behind the other systems: it is where a new framework starts.Works with: Brand Intelligence OS, Course Engine OS

Frameworks

Frameworks that turn a problem into steps.

A framework is a repeatable path. You can follow it without us.

1 name below carries a multiple. 321 Leap alone doesnโ€™t claim 11x: it models roughly 6x over 3 years, and the rest is the direction we climb together.

15+ frameworks

Also with its own page: Organization Pillars Model, with the 22 functions inside →

Number Name Building blocks What it does Where we use it
1 11x Impactful Growth Brand Strategy Frameworkโ„ขAdapted. Brings together Skok, Miller (StoryBrand), Hรคusel, Dunford, Jung with Mark and Pearson, and Ries.17A 13-step path from foundation to brand story, built on 9 proven sources.Brand strategy work in Brandlee OS.Works with: Brandlee OS, 321 Leap OS
2 5-Gate Pricing Audit Frameworkโ„ขNone by designTests a price against 5 ethical gates before it reaches a customer. Ours too.Our own price list, and each client's pricing. Ethics โ†’Works with: Pricing OS, Brandlee OS
3 BSC LEAP Frameworkโ„ขAdapted. Adapted from the Balanced Scorecard (Kaplan and Norton).4Looks at a company through 4 balanced viewports, so none grows at another's cost.Reading any company or plan; it also sets the colours of the LeapCode OSโ„ข map. BSC LEAP →
4 Cascade Modelโ„ข (ALAC)4The path a learner walks from first awareness to a community built on tested action.How we order learning and content.
5 Faceted Assessment Frameworkโ„ขNone by designScores something with many parts, such as a company, without letting 1 strong area hide a weak one.Behind our checks and audits. Quick Momentum Check โ†’Works with: Dual-Layer Composite Scoring Model, Vision Calibration Model
6 Fact-Check FrameworkAdapted. Combines SIFT, the CRAAP test and the Stanford lateral-reading method.1111 steps to test a claim before you repeat it.Checking claims before they go into copy or a proposal.Works with: Brand Intelligence OS
7 Flow Gears Frameworkโ„ข19Describes how 1 person handles work in 4 gears: capture, plan, do, review.Personal work habits inside 321 Leapโ„ข OS.Works with: SOCIETYโ„ข (Trajectories Framework)
8 Graduation Threshold Frameworkโ„ขAdapted. Its financial check draws on Hormozi and Campbell.55 checks a company passes before it moves from the foundation stages to scale.The gate between 321 Leapโ„ข and UpLeap (Scale). The programme โ†’Works with: UpLeap OS, 321 Leap OS
9 Pre-Assessment Intelligence Frameworkโ„ข4Uses what you already know about yourself, from other tests, to sharpen the starting picture.Intake, before an audit begins.Works with: Faceted Assessment Framework, Dual-Layer Composite Scoring Model
10 Shariah Audit Frameworkโ„ขNone by designReads contracts and financing terms through an Islamic ethics lens. It flags exposure; it issues no rulings.Ethics review inside the programme. Ethics โ†’Works with: 5-Gate Pricing Audit Framework, Brandlee OS
11 SOCIETYโ„ข (Trajectories Framework)10Names the 7 stages a company matures through, so each kind of help is sized to the stage.The stage map in the programme. The programme โ†’Works with: Flow Gears Framework
12 Strategy Cascade Frameworkโ„ข5Connects every task to a strategic goal through 5 levels, so no one is busy for its own sake.The 3-Year GPS Engine. 3-Year GPS Engine →
13 Tool Instance Design Frameworkโ„ข77 steps to set a tool up so it fits how your team really works.Tool set-up in Tool Mastery & Rollout OS.Works with: Tool Mastery & Rollout OS
14 Venture Validation Engine (VVE)Adapted. Derived from the Founder Institute sprint canon.32Takes an idea, an offer or a new channel to evidence, step by step. When customer proof is missing, the answer is the next test.Checking a new offer before the company builds it.Works with: 321 Leap OS, UpLeap OS
15 Voice DNA & Tone Architectureโ„ข In build8Fixes your brand's voice 1ร—, then lets the tone change by context.Brand and content work.Works with: Brandlee OS

Models

Models that make a decision easier.

A model turns a feeling into something you can look at, and compare.

10+ models

Number Name Building blocks What it does Where we use it
1 Archetype-Operator-Maqasid Mapping Tableโ„ข3Links a brand's character to the sources it borrows from and the purpose it serves.Brand positioning in Brandlee OS.Works with: 11x Impactful Growth Brand Strategy Framework
2 Content Flywheel Modelโ„ข (8-step)88 steps that turn 1 strong piece into many, then feed the results back in.Content work in Narrativelee OS.
3 Copy & Hooks LibraryAdapted. Its awareness levels follow Schwartz.78A counted library of hooks, headlines and calls to action, sorted by what each does for the reader.Copy in Narrativelee OS and Million Dollar Leap OS.
4 Dual-Layer Composite Scoring Modelโ„ขNone by designMixes what you say about your company with what the evidence shows, weighted by how well you read yourself.Scoring in our checks and audits.Works with: Self-Awareness Calibration Model, Faceted Assessment Framework
5 Narrative Device Taxonomy In build75Names every storytelling device, so a writer picks one on purpose.Content work in Narrativelee OS.Works with: Narrativelee OS
6 Self-Awareness Calibration Modelโ„ข10A short set of questions that shows how closely your own view matches the facts.Before an audit starts.Works with: Dual-Layer Composite Scoring Model, Self-Perception Pattern Model
7 Self-Perception Pattern Modelโ„ขNone by designShows whether you tend to rate yourself high, low or about right.Audit feedback.Works with: Dual-Layer Composite Scoring Model, Self-Awareness Calibration Model
8 Strategic Discovery Brief Modelโ„ข In buildNone by designCaptures the founder's story and goals once, so every later step starts from them.The first step of brand, offer and 321 Leapโ„ข work.Works with: 321 Leap OS, 11x Impactful Growth Brand Strategy Framework
9 Vision Calibration Modelโ„ข13Tests a target: is the Desired Reality (Vision) clear, and is the leap from your Current Reality (Now) one you can make?The roadmap and target setting. Roadmap โ†’Works with: Faceted Assessment Framework
10 Willingness-to-Pay (WTP) Calibration Modelโ„ข9Finds the price band customers accept, from too cheap to too dear.Pricing work in Pricing OS. Revenue Generation Pricing โ†’Works with: Pricing OS

Building blocks

The building blocks underneath.

A building block is 1 named item in a fixed set, such as 1 of the 4 viewports of BSC LEAP Frameworkโ„ข.

1 set below carries a multiple. 321 Leap models roughly 6x over 3 years; 11x is the direction, not the promise.

520+ building blocks in 37 sets

Client-facing 520 blocks in 37 sets

Sets inside the tools we use with clients. These make up the building blocks count above.

Number Set Blocks Sits inside Where we use it
1 11x Parts & Steps17Operational FrameworksInside its framework
2 ALAC Delivery Model (The Cascade Model)4Wisdom EngineInside its framework
3 Archetype-Operator-Maqasid Axes3Operational FrameworksInside its framework
4 BSC LEAP Framework4Operational FrameworksBSC LEAP →
5 Content Flywheel Model8Operational FrameworksInside its framework
6 CTA Types11Copy & Hooks LibraryInside its framework
7 Decision Impact Model4Wisdom EngineInside its framework
8 Decision Stage Model8Wisdom EngineInside its framework
9 Emotion Triggers6Copy & Hooks LibraryInside its framework
10 Engine Install Steps6LeapCodeServices →
11 Flow Gears Framework19Operational FrameworksFlow Gears →
12 Founder Check Journey7LeapCodeQuick Momentum Check →
13 Founder-Load Bands5LeapCodeQuick Momentum Check →
14 Graduation Domains5Operational FrameworksThe programme →
15 Headline Types10Copy & Hooks LibraryInside its framework
16 Hook Archetypes13Copy & Hooks LibraryInside its framework
17 Hook Categories24Copy & Hooks LibraryInside its framework
18 Intent Layers6Copy & Hooks LibraryInside its framework
19 LeapCode Fee Models2LeapCodePricing →
20 LeapCode Intelligence Layers3LeapCodeServices →
21 LeapCode Offer Formats20LeapCodeServices →
22 LeapCode Units & Engines120Organizational Architecture FrameworkServices →
23 Narrative Device Taxonomy75Operational FrameworksInside its framework
24 Organization Pillars Model4Organizational Architecture FrameworkOrganization Pillars →
25 Organizational Functions Framework22Organizational Architecture FrameworkOrganization Pillars →
26 Pre-Assessment Modifier Types4Operational FrameworksInside its framework
27 Process Layers Model4Operational FrameworksInside its framework
28 Project Type Model (Transformation Ladder)11Operational FrameworksThe programme →
29 Schwartz Awareness Levels8Copy & Hooks LibraryInside its framework
30 Self-Awareness Calibration Model10Operational FrameworksInside its framework
31 SOCIETYโ„ข (Trajectories Framework)10Operational FrameworksSOCIETY →
32 Strategy Cascade Framework5Operational FrameworksStrategy Cascade Framework →
33 Venture Stages & Milestones25Venture Validation Engine (VVE)Inside its framework
34 Vision Calibration Model13Operational FrameworksRoadmap →
35 Voice DNA Components8Operational FrameworksInside its framework
36 VVE Modules7Venture Validation Engine (VVE)Inside its framework
37 WTP Calibration Model9Operational FrameworksPricing →

Internal 170 blocks in 17 sets

Sets we use to run our own work, or that sit outside client work. Shown by name only.

Number Set Blocks What it is
1 BPG-6 Partnership Gates7The checks a partnership passes before we agree to it.
2 Color Constitution Slots7The slots in our own colour rules.
3 Constellation Model (CPS Y-axis)6The 2nd axis of the filing system we use for our own knowledge.
4 DEP Steps5The steps we follow when a new piece of work starts.
5 Deployment Package Components5What goes into a brand hand-over pack.
6 Fact-Check Pipeline Steps11The steps behind the Fact-Check Framework, as our team runs it.
7 Galaxies Model (CPS X-axis)11The 1st axis of the filing system we use for our own knowledge.
8 Impact Cores Model (CPS Z-axis)4The 3rd axis of the filing system we use for our own knowledge.
9 Kit-then-Merge Steps4How we build in small parts, then join them.
10 Livelee Roles Model48Roles inside Livelee OS, our personal coaching system, kept apart from client work.
11 MDL Offer & Copy Gates18Our quality checks for offers and copy.
12 NRL Quality Gate & Repurposing12Our quality checks for content.
13 Process Status Model7The status labels on our own task board.
14 Registry Merge Steps4How a change reaches our master register.
15 STIA Audit Model9How we review our own working sessions when they close.
16 Tool Instance Design Steps7The steps behind the Tool Instance Design Framework, as our team runs it.
17 Topology Tiers5How we name the levels in our own maps.

In concept 57 blocks in 5 sets

Sets still being shaped. Shown by name only.

Number Set Blocks What it is
1 Adl Zone Scale5A scale for fairness, still being shaped.
2 AI Adoption Stages Model4Stages a company passes as it adopts AI.
3 Five Stages (Sโต)55 stages of growth, still being shaped.
4 Journey Steps20The steps of a client's journey, still being shaped.
5 Knowledge Object Classes (KOM)23How we class a piece of knowledge, still being shaped.

Honest credit

Where we borrowed, we say so.

8 of the 38 above are adapted from other people’s work.

321 Leap models roughly 6x over 3 years; 11x is the direction, not the promise.

  • 11x Impactful Growth Brand Strategy Frameworkโ„ขBrings together Skok, Miller (StoryBrand), Hรคusel, Dunford, Jung with Mark and Pearson, and Ries.
  • BSC LEAP Frameworkโ„ขAdapted from the Balanced Scorecard (Kaplan and Norton).
  • Copy & Hooks LibraryIts awareness levels follow Schwartz.
  • Course Engine OSโ„ขIts lesson design draws on Bloom, Gagnรฉ, Backward Design, Cognitive Load Theory and Mastery Learning.
  • Fact-Check FrameworkCombines SIFT, the CRAAP test and the Stanford lateral-reading method.
  • Graduation Threshold Frameworkโ„ขIts financial check draws on Hormozi and Campbell.
  • UpLeap OSโ„ขDraws on operators including Hormozi, Tzuo, Campbell, Balfour and Hoffman.
  • Venture Validation EngineDerived from the Founder Institute sprint canon.

The list is the Cosmos Leap Registry, version v6.29.13. Items still in build are marked. Internal working papers are not shown.

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