Voice DNA & Tone Architecture™
Voice DNA & Tone Architecture™: 1 voice, many tones
Fix your brand's voice in 1 place, then let the tone change with the context.
- 5steps
- 1links in the Registry map
- 4systems it works with
The problem it fixes
Does your brand sound different everywhere?
When the voice is described loosely, each writer and each channel works it out again. This framework fixes the voice in 1 place and lets only the tone flex.
How it works
5 parts that hold your voice
We are, we are not
3 to 5 pairs of voice traits, each saying what the brand is and what it is not.
Tone by context
A matrix with 3 dials per context: formality, energy and technical depth. The voice stays; the tone moves.
Terminology
Preferred and banned terms, competitor framing, naming, acronyms and brand-name rules.
Style rules
Grammar, formatting and punctuation across 8 points, from sentences and lists to numbers and contractions.
Inclusive language
Inclusion rules grounded in the Maqasid (the higher aims of Shariah), an avoid list, and cultural fit for each market.
The diagram
The outcome
1 voice, every channel
With this framework, your brand most likely sounds like itself on every page and post, while each channel still gets the right tone.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.