Copy & Hooks Library
Start every hook from a screened library.
The Copy & Hooks Library holds 524 hooks, 210 headlines and 231 calls to action.
Adapted from Its awareness levels follow Schwartz.
- 4steps
- 2systems it works with
The problem it fixes
Most copy starts blank every time.
Where did your last headline come from? Without a library, hooks are picked by habit, and nobody checks if a line is honest enough to use.
How it works
Sorted by 2 axes, then screened.
Why the hook works
13 hook archetypes, such as Question, Contrarian, Story Open and Result, name why a hook catches attention.
What the hook covers
24 categories sort hooks by topic and format, such as Curiosity & Open Loop or Contrast & Reframe.
Match the reader
Each line is tagged by reader awareness (8 levels, unaware to advocate), main emotion and the action it asks for.
Screen for honesty
Every item is screened as Tayyab (wholesome and fair): 593 pass, 334 pass with conditions, 38 fail and are not for client use.
The diagram
Where we use it
Where we use it
The outcome
Copy that is fast and fair.
Your team most likely writes faster, from lines already sorted, tagged and screened before anyone uses them.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.