Content Flywheel Model™
Make 1 strong piece work many times.
The Content Flywheel Model™ loops 8 steps: create, reuse, measure, learn and repeat.
- 4steps
- 1systems it works with
The problem it fixes
Most content is used once, then forgotten.
How many of your last 10 posts were used more than 1 time? A post goes out and disappears, and nobody checks what actually landed.
How it works
8 steps, 1 loop.
Create and extract
Steps 1-2. Create 1 pillar piece, then extract smaller micro pieces from it.
Listen and double down
Steps 3-4. Listen and measure what lands, then double down on the winners.
Atomize and amplify
Steps 5-6. Break the winners into smaller parts, and let your community amplify them.
Monetize and feed back
Steps 7-8. A monetization trigger links content to an offer. The feedback loop carries what you learned into the next pillar.
The diagram
The outcome
Content that keeps working.
Each pillar piece most likely earns more reach over time, and each loop starts from what your audience already showed you.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.