Pricing OS™
Pricing OS™. A price your customers value.
It sets a price from what customers will pay and how they value the result, then tests it against 5 ethical gates.
- 5steps
- 6links in the Registry map
- 6systems it works with
The problem it fixes
Most prices are a guess.
Copied from a competitor, or cost plus a margin, the price ignores what the result is worth to the buyer. It ends up too cheap to last or too dear to sell.
How it works
From customer value to a fair price.
Read the customer
It starts from the audience and value data in the brand discovery brief.
Find the price band
The Willingness-to-Pay (WTP) Calibration Model™ finds the band customers accept, from too cheap to too dear.
Build the tiers
Packages and price anchors are set, so each buyer can find the right size.
Pass the 5 gates
The 5-Gate Pricing Audit Framework™ checks the price for interest, hidden terms, fairness, hoarding and honesty.
Hand it on
The price goes to the offer in Million Dollar Leap OS™, ready to use.
How it connects
How it connects.
| Direction | System | What it does |
|---|---|---|
| Feeds in | Brandlee OS™ | Builds the brand from the founder's own story: positioning, voice and design that sound like you. |
| Feeds in | Brand Intelligence OS™ | Watches your brand, your market and your competitors, and flags when the ground moves. |
| Feeds in | UpLeap OS™ | Takes a company that already runs on systems and grows it on 4 fronts: revenue, distribution, team and brand. |
| Hands to | Million Dollar Leap OS™ | Shapes an offer, the funnel and the first sale, so a customer can say yes to something clear. |
| Carries | 5-Gate Pricing Audit Framework™ | Tests a price against 5 ethical gates before it reaches a customer. Ours too. |
| Carries | Willingness-to-Pay (WTP) Calibration Model™ | Finds the price band customers accept, from too cheap to too dear. |
Where we use it
Where we use it
The outcome
A price you can explain and defend.
Customers most likely accept the price sooner, and the margin lasts because it rests on value.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.