11x Impactful Growth Brand Strategy Framework™
11x Impactful Growth Brand Strategy Framework™. Build your brand in the right order.
A 13-step path from brand foundation to launch, built on 9 proven sources.
Adapted from Brings together Skok, Miller (StoryBrand), Häusel, Dunford, Jung with Mark and Pearson, and Ries.
321 Leap models roughly 6x over 3 years; 11x is the direction, not the promise.
- 5steps
- 4links in the Registry map
- 5systems it works with
The problem it fixes
Design before strategy is guesswork.
Many brands choose a logo and colours, then hunt for a position. This framework fixes the order: strategy, then identity, then expression.
How it works
13 steps in a fixed order.
Lay the foundation
Steps 1-3: audit the brand, map your audience's fears, roadblocks, expectations and dreams, and study the competition.
Set your position
Steps 4-6: build the value proposition, profile your customers and set the 7Ps marketing mix.
Write your brand story
Steps 7-8: tell the story with your customer as the hero and your brand as the guide, then shape the brand persona.
Express it everywhere
Steps 9-12: visual identity, style guide, messaging and communication assets for each channel.
Launch
Step 13 launches the brand and hands it on to content and project work.
The diagram
Where we use it
Where we use it
The outcome
A brand that holds together.
Each step rests on the one before, so your brand most likely sounds clear and consistent wherever buyers meet it.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.