Fact-Check Framework
Fact-Check Framework. Check a claim before you repeat it.
11 steps to test a claim before it goes into your copy or a proposal.
Adapted from Combines SIFT, the CRAAP test and the Stanford lateral-reading method.
- 7steps
- 1links in the Registry map
- 1systems it works with
The problem it fixes
Repeating a claim makes it yours.
A statistic or quote in your copy speaks for your brand. If it is wrong, your credibility takes the hit, not the source's.
How it works
From claim to checked fact.
Break the claim into parts
Split the text into separate claims you can check, and sort each one.
Check the sources
Screen each source with the SIFT and CRAAP tests, then read across other sites to see what they say about it.
Trace it to its origin
Find where each main claim started and how it spread.
Scan for red flags
Look for signs of manipulation across 6 categories of red flags.
Give a verdict and confidence
Each claim gets a verdict on a 6-point scale, from confirmed to false, with the reasoning and confidence shown.
Ask what proof should exist
For a weak or false claim, state what evidence would exist if it were true.
Learn and share safely
You get a fact-check card, a share-safe summary and the techniques to check the next claim yourself.
The diagram
Where we use it
Where we use it
The outcome
Repeat only what holds up.
Claims are checked before they go out, so your copy and proposals most likely carry fewer errors and earn more trust.
Results are most likely to follow if the process is followed properly, with good intention and best effort.
Start with a free call.
A free 30-minute call, with quick fixes you can start using straight away.