🧲 Client Magnet Engine™
Pull the right strangers in.
- 2 lead magnets and a capture funnel, run by your team every week.
- A lead score sorts hot, warm and cold, and a hand-over rule passes the hot ones to a person.
From stranger to customer, signed by your team.
3 engines your team runs: attract, price on value, follow up to cash.
“Because we have no system, we're wasting so many leads. … So indirectly we did the marketing for someone else.”
- 3engines
- 26parts
- 3Stage Gates
- 13*weeks
Challenge · Your Desk Today
🧑🤝🧑 Let your team own the unit.
You keep the steering.
We stand against…
We are against a calendar full of work that brings in no cash.
Right now, the unit runs through you. Tick the lines that are yours:
Every line you tick is a decision with nowhere to live but your head. That is not a flaw in you. It is complexity nobody has written down yet.
Your hours are the most expensive thing you own. A Revenue Generation Unit stops spending them on work a system can run.
Do you think about that?
“They've become just salespeople instead of consultants.”
A discovery call script and a sales scorecard are built to reward the right conversation, not only the target.
Do you think about that?
“Every client says the service is fine, but there's no budget right now.”
The Price-Proof Offer Ladder Engine™ builds an entry, core and growth rung, so a "not now" has a step to take.
OverviewRevenue Generation Unit · 3 engines
Solution · The 3 Engines of this Unit
UNIT
💵 Revenue Generation Unit
Everything your team needs to run revenue without you, in 1 unit. Each engine has its own section below: tap one to see every part.
Growth or Scale? Here is the difference.
📈 Growth
More leads, and you close every deal yourself.
🚀 Scale
Your team takes a stranger to a signed deal by a written path.
“The best will be beaten by the best known.”
🏷️ Price-Proof Offer Ladder Engine™
Let your team hold the price.
- A 3-rung ladder and a price book your team prices from.
- A price-defence script: 6 objections and 1 walk-away line, practised by your sellers.
💼 Enquiry-to-Cash Pipeline Engine™
Give every enquiry an owner and a next step.
- 1 pipeline, where every deal has a named owner and a dated next step.
- A 1-page sales scorecard, so you read 1 page a week, not every deal.
Every part has 4 inclusions: Built (with its 15-part package); the System AI Kit (for your own Claude plan; a named person sends anything a customer sees); team sessions, each ending in a signed written result; and System Owner coaching (fortnightly for the Ladder and the Client Magnet, weekly for the Pipeline).
Engine 1 of 3Client Magnet Engine™
Engine 1 of 3 · Revenue Generation Unit
ENGINE
🧲 Client Magnet Engine™
It brings the right strangers in. Your Marketing Owner scores leads by hand, on a card. GoHighLevel delivers and reminds. People decide.
Reach the right strangers, not just your network.
We stand against…
We are against marketing that ends with the client buying somewhere else.
Growth or Scale? Here is the difference.
📈 Growth
More referrals, when you have time to network.
🚀 Scale
A steady flow of the right strangers, every week.
Do you think about that?
“The real bottleneck is that new clients aren't coming in.”
Your ideal client on 1 page, 2 lead magnets and a 90-day content ladder, run weekly.
| # | 🧩 Part | 🎯 What it does for you |
|---|---|---|
| 1 | Ideal client, on 1 page | You no longer judge each lead's fit yourself. |
| 2 | Buyer personas: their Fears, Roadblocks, Expectations and Dreams (FRED) | You no longer guess what your buyer thinks. |
| 3 | What you are known for, in 1 page | You no longer re-explain what you do. |
| 4 | Brand kit and templates | Your team makes on-brand posts from templates. |
| 5 | Content ladder, 90-day calendar and weekly rhythm | You no longer plan the week's content or chase partners. |
| 6 | 2 lead magnets | You no longer invent a new freebie each time. |
| 7 | Lead capture funnel and weekly numbers | You no longer collect leads by hand. |
| 8 | Lead score: how well a lead fits, and what they have done | You no longer pick leads by feel. |
| 9 | Hot, warm and cold: what happens next to each lead | A written rule, not your memory, hands hot leads on. |
4 inclusions: Built (with its 15-part package), System AI Kit (prompt cards; a named person sends anything a customer sees), Team sessions (each ends in a signed artefact) and System Owner coaching (within the unit's 14 coaching calls, across its 3 engines).
🔁 The change you'll experience
- Clients come through your own networkA weekly routine your Marketing Owner runs
- Leads arrive by DM, email and cardEvery lead is captured with its source
- You sort the inbox by feelA lead score and a written hand-over rule
⛔ What is not included
- Running or paying for ads. Ad spend and paid media are yours.
- A full website rebuild. Only the 2 magnet landing pages are built.
- Writing your posts week after week. We build the engine; your team runs it.
- A new logo, a 3rd magnet, webinars, courses, video or podcast production, new channels or extra funnels, unless a written change is agreed.
- Turning leads into signed clients: that is The Enquiry-to-Cash Pipeline Engine™.
- The Optimize work: automatic lead scoring and score decay; routing by temperature, hot-lead alerts and escalation; branching nurture; the native GoHighLevel dashboard; ad-platform events. Optimize starts once your System's measures have held in range for 4 weeks, typically in months 9–12.
- Connections to other CRMs or accounting tools, agreed separately at a later stage.
- Software subscriptions, and legal drafting.
- Any promise of a number of leads, clients or revenue.
Engine 2 of 3Price-Proof Offer Ladder Engine™
Engine 2 of 3 · Revenue Generation Unit
ENGINE
🏷️ Price-Proof Offer Ladder Engine™
It sets what you sell and at what price. It needs no GoHighLevel plan of its own.
Charge for value, not for cost.
We stand against…
We are against prices set by cost and fear, not by value.
Growth or Scale? Here is the difference.
📈 Growth
More clients at the same low price.
🚀 Scale
A ladder of offers priced on value, so the right clients pay more for more.
Do you feel the same?
“People are turning up at 7:30, 8. It's free.”
A price book with floor, list and ceiling. What is priced is valued, and the ladder says what each rung costs.
| # | 🧩 Part | 🎯 What it does for you |
|---|---|---|
| 1 | ICP from the marketing system, used for pricing | You stop deciding, deal by deal, whether a buyer fits the price. |
| 2 | Offer stack | You stop deciding what counts as extra, call by call. |
| 3 | 3-rung ladder (entry → core → growth) | You stop deciding where clients start and when they move up. |
| 4 | Price book with floor, list and ceiling | You stop setting each price. Your team prices from the book. |
| 5 | Guarantee and replacement policy (yours, for your customers) | You stop deciding each claim yourself. |
| 6 | Proposal template | You stop writing and checking proposals and payment terms. |
| 7 | Price-defence script | You stop joining calls to hold the price. |
| 8 | Upsell and renewal triggers | You stop remembering who is due a move up. |
4 inclusions: the System built, with its 15-part package; the System AI Kit (a named person sends what a customer sees); team sessions run by a facilitator, each ending in a signed result; and Commercial Lead coaching (within the unit's 14 coaching calls).
🔁 The change you'll experience
- You set each price on the callYour team prices from a signed book
- You join calls to hold the priceSellers answer 6 objections from a script
- You rule on every claimA written policy decides, with a cap
⛔ What is not included
- Lead generation, positioning and content (The Client Magnet Engine™).
- The CRM pipeline, follow-up, discovery and closing scripts (The Enquiry-to-Cash Pipeline Engine™).
- Renewal conversations, retention and win-back (our Client-to-Fan Loop Engine™); Part 8 only writes the triggers.
- Fixing the delivery cause of a claim (our Done-as-Said Conveyor Engine™).
- Legal drafting: your lawyer drafts your contracts. Legal, tax and religious-ruling advice are outside this work.
- Market research beyond the interviews, ad spend and software subscriptions.
- Changing the ICP itself, a 4th rung, new markets, offer lines, launch checklists, or 1 shared price list for quotes and invoices.
- Optimize work, agreed separately: price checks from deal data, price tests on new proposals, quotes drawn from the CRM price list, proposals drafted from CRM fields, and the native GoHighLevel dashboard. Optimize starts once your System's measures have held in range for 4 weeks, typically in months 9–12.
- Any promise of a price level, margin or revenue.
Engine 3 of 3Enquiry-to-Cash Pipeline Engine™
Engine 3 of 3 · Revenue Generation Unit
ENGINE
💼 Enquiry-to-Cash Pipeline Engine™
It follows every enquiry to a signed deal. At this level GoHighLevel delivers and reminds: it enters form leads into the pipeline with a default owner, sends booking reminders and creates a task when a deal enters a stage. Your team sends each follow-up.
Every enquiry followed up. Every deal tracked to cash.
We stand against…
We are against follow-up that lives in someone's memory.
Growth or Scale? Here is the difference.
📈 Growth
More enquiries, and more forgotten follow-ups.
🚀 Scale
Every enquiry has an owner and a next step on 1 board.
Do you think about that?
“They couldn't mature the leads. I had to sit down myself.”
Pipeline stages with entry and exit rules, so a lead moves without waiting for you.
| # | 🧩 Part | 🎯 What it does for you |
|---|---|---|
| 1 | Pipeline stages with entry and exit rules | You stop being the only person who knows where every deal stands. |
| 2 | MQL → SQL qualification (marketing-qualified lead to sales-qualified lead) | You stop deciding which leads deserve a proposal. |
| 3 | Response-time promise | You stop checking whether anyone has answered the new leads. |
| 4 | Discovery call script | You stop joining discovery calls to make sure they go well. |
| 5 | Follow-up cadence | You stop remembering who to chase, and when. |
| 6 | Proposal and close process | You stop writing, pricing and closing every proposal yourself. |
| 7 | Win/loss check | You stop being the only person who knows why deals are won or lost. |
| 8 | CRM as the 1 source of truth | You stop asking whether a deal is in the CRM, and stop reading the team's side spreadsheets. |
| 9 | Sales scorecard | You read 1 page a week instead of walking the pipeline deal by deal. |
4 inclusions: the Built System (15-part package, your GoHighLevel set-up); the System AI Kit (a named person sends anything a customer sees); team sessions, each ending in a signed artefact; and Sales Owner coaching (within the unit's 14 coaching calls).
🔁 The change you'll experience
- Only you know where deals standEvery deal has an owner and a dated next step
- You remember who to chaseA written cadence your sellers follow
- You close every deal yourselfSellers close inside a limit you signed
⛔ What is not included
- Your GoHighLevel plan, seats, phone and message fees, ad spend and other software.
- Generating leads (The Client Magnet Engine™) and setting your offer and price (The Price-Proof Offer Ladder Engine™).
- Renewals, retention, complaints and win-back (Client-to-Fan Loop Engine™).
- Hiring salespeople (job descriptions are supplied); contract drafting and legal checks of consent and messaging rules (your lawyer's).
- Optimize work: timed multi-branch follow-up that sends by itself, stuck-deal alerts, win/loss exit surveys, the native GoHighLevel sales dashboard. Optimize starts once your System's measures have held in range for 4 weeks, typically in months 9–12.
- Any promise of deals, a close rate or revenue.
All 3 enginesHow every engine is built
Solution · How every Engine is Built
3 layers of intelligence, built into 1 solution.
Every engine is built in 3 layers, stacked and wired together: Strategy Intelligence Layer, Tech Intelligence Layer and Training Intelligence Layer. See how the 3 layers work
1 · 📐 Strategy Intelligence Layer
The most rigorous best practices we know, written down step by step.
2 · 💻 Tech Intelligence Layer
The right stack, LeapCode OS and the System AI Kit: Claude, ChatGPT and Gemini.
3 · 🎓 Training Intelligence Layer
Your people learn the playbook, so the capability is transferred, not rented.
Tech Intelligence Layer: GoHighLevel CRM · hatchium.io. hatchium.io handles auto-replies and nurturing; its GoHighLevel plugin is in development.
How · It Runs
You approve each gate before the next stage.
Hours over the 13 weeks, per engine. Client Magnet Engine™: 120 hours from LeapCode™, about 72 from your Marketing Owner. Price-Proof Offer Ladder Engine™: 96 hours from LeapCode™, about 58 from your Commercial Lead. Enquiry-to-Cash Pipeline Engine™: 120 hours from LeapCode™, about 72 from your Sales Owner, with weekly coaching from week 1.
- 1DoWeek 1
- We start in your real work: your proposals, leads and deals
- We start from your real clients: your last 12 months and where each came from
- We name your 3 System Owners in writing. Not you.
- 2DesignWeek 2
- Our heaviest week
- We design all 3 systems with your owners
- Most of your sign-offs land this week
- Then you step back
- 3First FixWeek 3
- The 1st fixes go live in real work, not in a slide deck
- Your founder profile is rewritten and your 1st case study goes live
- The initial 3 posts ship
- Your team uses them on real deals
- 4Setup (Pre-Alpha)Weeks 4–5
- The 26 parts take shape on 1 install
- Magnets, landing pages, forms, nurture emails and the lead score take shape
- Every part is connected end to end
- Nothing lives in a head
- 53. PilotWeeks 6–9
- Your owners take the controls
- Both magnets go live and 4 channels are set up
- We ride alongside and correct course
- 6Day 90 gateWeeks 10–13
- Your team flies it while we watch
- Every measure sits on the KPI sheet
- Each system must clear its Day 90 gate
- Only then do we call it done
🔁 The change you'll experience
- Clients come only when you callA weekly lead routine your team runs
- Follow-up lives in your memoryEvery deal has an owner and a dated next step
- You set every price on the callYour team prices from the book
How it runs · 6 steps, 5 stages
How 6 steps and 5 stages fit together
The 6 steps install 1 engine in 13 weeks, with Stage Gates on Day 21, 40 and 90. The 5 stages are the ladder your business climbs with that engine.
| DoWeek 1 | DesignWeek 2 | First FixWeek 3 · Day 21 Stage Gate | Setup (Pre-Alpha)Weeks 4-5 · Day 40 Stage Gate | 3. PilotWeeks 6-9 | Day 90 gateWeeks 10-13 · Day 90 Stage Gate | After the installNo install step | ||
|---|---|---|---|---|---|---|---|---|
| The 5 stages | Before SetupThe groundwork | 🧱 SetupBuild | 🧪 PilotHandheld Run | ⚙️ StandardizeSupervised Run | ⚡ OptimizeUnsupervised Run | 📈 UpLeap (Scale) | ||
| Who carries it | Done-For-You (DFY) runs until Optimize is complete | Done-With-You (DWY) only | ||||||
Scroll sideways on a small screen. Each stage below carries its own written gate. The same ladder is on the programme page.
Frameworks in the programme
- 321-LEAP OS · the Operating System (OS) behind 321 Leap™
- SOCIETY™ (Trajectories Framework) · the climb from Setup to Scale
- Graduation Threshold Framework · the number a gate must meet
Your journey across the 5 stages
Your climb, one gate at a time
1 of 5
🧱 Stage 1 · Setup (Pre-Alpha) · Build
What happens. Instrumentation before intervention: the scorecard designed, data wired, owners named, your baseline frozen in writing so nobody can argue about it later.
You do. Approve the scorecard. Name the owners. Hand over the numbers, including the ugly ones.
Your team does. Learn the scorecard well enough to explain it to someone who missed the session.
We do. Design, wire, document, and sit with each owner until they can read their own line.
The gate
The scorecard is live, and every number on it has a named owner and a verifiable source.
2 of 5
🧪 Stage 2 · Pilot · Handheld Run
What happens. Your 1st processes go live with our hands on them: beside your people, not behind them.
You do. Protect the time. Escalate blockers the same day instead of absorbing them yourself.
Your team does. Run the process for real, and say where it breaks.
We do. Write the processes with their owners, run the cadence, correct in real time, and log every failure as a design fault, never a people fault.
The gate
Your team completes the agreed number of full cycles and meets the written definition of done, uncorrected.
3 of 5
⚙️ Stage 3 · Standardize · Supervised Run
What happens. Control moves across the table. Your leads chair the cadence; we watch and coach.
You do. Stop attending the meetings you no longer need to attend. Founders find this stage hardest.
Your team does. Chair, decide, escalate by exception.
We do. Observe, measure adoption, tighten what drifts, and say nothing your lead could have said.
The gate
Your weekly trajectory holds for the agreed run of consecutive weeks, chaired by your people, adoption recorded.
4 of 5
⚡ Stage 4 · Optimize · Unsupervised Run
What happens. Our hands come off, and you find out what the system does when nobody is holding it.
You do. Resist rescuing it. A system that only works when you rescue it is not a system.
Your team does. Run the business, and improve the process themselves.
We do. Watch the numbers, run a fortnightly trajectory, and fix design faults rather than symptoms.
The gate
A full quarter with no LeapCode™ hand on the cadence, and measured adoption above the threshold written into the gate.
5 of 5
📈 Stage 5 · UpLeap (Scale) · Handover
What happens. The system library, dashboards, training material and the reasoning behind every choice become yours.
You do. Decide where the business goes next, with capacity you did not have 12 months ago.
Your team does. Build the next system alone.
We do. Transfer the wisdom behind the systems, then step back to a cadence you choose, or step out.
The gate
Your business can add a market, a line or a leader without adding you.
Growth is the direction we build towards, never a figure we promise.
Proof · The Scale Squad
🤝 The Squad on your side of the table.
- KZ
Kamran Zahid
Founder
The master architect of systems who helps you dream big, then breaks that dream down into reality through step-by-step blueprints, frameworks and solid interventions.
- IA
Mrs. Iffat Abid
Co-Founder & COO
Puts the systems to work inside your company, week by week.
- GHL
The Tech Squad
Technology implementation
Sets up the tools in the accounts you already own.
📜 What's in use, and what's still in testing.
- How it works, shown. 6 steps, the Day 21 / 40 / 90 checks, and the Gate criteria written into your agreement before work starts.
- Honest placeholder: Client case study: published after the Day 90 gate, only with the client's written approval.
We guarantee the system, never the revenue. We promise to build, install and hand over each part to the written Gate criteria in your agreement.
Risk-free stage guarantee: if a Stage is not delivered and accepted for a cause on our side, you are not charged for that Stage, and anything you already paid for it is refunded or, if you prefer, credited. Conditions apply
Results are most likely to follow if the process is followed properly, with good intention and best effort, by both of us. We do not promise revenue, profit, growth, customers or time saved.
🔍 Does your business need you to keep running?
✅ This is for you if…
- You run an owner-run company of 10–250 people: the team exists, but work still runs through you.
- You sell 1 offer at 1 price, and you defend it in every deal.
- New clients come mostly from your network.
⛔ It's not for you if…
- You are pre-revenue or have no team: there is a lighter 1st step we can tell you about on the call.
- You want revenue promised.
- You will not name a System Owner or hold your own GoHighLevel plan.
🎁 What comes with the unit, free.
🎁 Pre-Scale Audit™ before we start and again at week 13, and 🎁 4 Champions' Compass™ coaching calls with Kamran Zahid for the founder. Terms are in the small print under the guarantee.
❓ Got difficult questions? We've got simple answers!
📦 Full installs: the 3 engines on this page
Engine by engine, 13 weeks each, from $1,600 per engine.
🏃 Sprints: 6 weeks, part of 1 engine
A Done-For-You (DFY), Done-With-You (DWY) Sprint, with a Pre-Scale Audit™ included. Pick your own Sprint: any 3-4 parts of 1 engine, in 6 weeks, at that engine's Sprint price ($900 Price · $750 Leads · $950 Follow-up).
🚪 Rooms: 1 sitting, 1 signed decision
Decided in the room, with a facilitator, and signed by you.
🚀 Build the unit. Let it run without you. Why not?
A busy calendar isn't a revenue generation system. A Revenue Generation Unit is.
We want you to work on your business, not in it. After Michael E. Gerber, The E-Myth Revisited.
Not ready for a call? See the Price
We guarantee the system, never the revenue. Results are most likely to follow if the process is followed properly, with good intention and best effort, by both of us.
Happy Scaling
🚪 Not ready for the whole unit? Start with 1 engine.
Client Magnet Engine™
Stop being the only way clients find you.
Price-Proof Offer Ladder Engine™
Let your team hold the price.
Enquiry-to-Cash Pipeline Engine™
Give every enquiry an owner and a next step.
Sprints
6 weeks on part of a System: price book, lead magnets or follow-up.
Rooms
1 facilitated sitting that produces a written result.
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